Coast Capital Savings is one of Canada’s largest credit union, owned by their 475,000-plus members. Heejae worked on various CCS briefs from print to stunts to help communicate how they do things a little differently than some of Canada’s big banks.
The above stunt was based on the statistic that the average Canadian racks up $1,500 in holiday debt. We gave people an opportunity to get a little payback.
The below work is a part of the “Members Get It” campaign that shows how it feels to have the new member benefits. A series of prints, cinemagraphs and videos were created to go with the concept.
