In EMEA, Sea-Doo (and the entire category) was facing a pervasive misconception that both personal watercraft and those who ride them were irresponsible—and even dangerous. To set the record straight we diverged from our competitors and ditched the usual fun in the sun branding in favour of a content series documenting real riders.
Our 4 episode series showed how Sea-Doo connects riders deeply to their environment and unlocks the exploration of all kinds of passions. It made such a big splash in Europe that we ran the series globally as well.
