While unfortunately they weren’t able to implement the campaign this year, they felt our hashtag so perfectly communicated what Toronto Taste was all about that they ended up rolling it out across all their digital, print and OOH creative city-wide.
To keep from getting buried in the glut of food festivals each summer, Toronto Taste and Second Harvest were looking to create a platform that made their mission clear and positioned them as the premier TO foodie charity event.
We came up with a design system and content strategy that cut through the noise by recognizing that (just like with food) sometimes less is more, placing their cuisine, chefs and cause in the spotlight and paring away the rest.
While unfortunately they weren’t able to implement the campaign this year, they felt our hashtag so perfectly communicated what Toronto Taste was all about that they ended up rolling it out across all their digital, print and OOH creative city-wide.
